2026年7月更新 Meta官方定价变更
WhatsApp商业版定价2026：有什么变化以及费用多少
Meta对2026年WhatsApp Business Platform定价进行了全面调整。Meta Business Agent约4-5美分/消息，服务消息10月恢复收费，开放窗口内的实用程序模板现在也需要付费。
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WhatsApp Business Platform — 2026 Pricing Changes
| Category | Change | Cost | Effective |
|---|---|---|---|
| Meta Business Agent | New AI agent, per-token billing | /1M tokens (~4-5c/msg) | Aug 1, 2026 |
| Service Messages | Resumes per-message charging | Same as utility/auth rates | Oct 1, 2026 |
| Utility Templates (open window) | Now charged in open CS window | Per-message (by market) | Oct 1, 2026 |
| Marketing/Auth Templates | Updated rates by market | Varies by country | July 1, 2026 |
⚠️ Key dates: Aug 1 — Meta Business Agent billing starts. Oct 1 — Service messages & utility templates in open window resume per-message charges.
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